Mr. Fang Lifu From Hongzhi New Materials: Innovate and take the high-end customization route
 Dec 05, 2023|View:2924

Huizheng information: with the continuous pursuit of sustainability and digitalization, the coatings industry is undergoing many changes. CHINACOAT as one of the largest coatings exhibitions in Asia, has a total exhibition area of more than 90,000 square meters, and more than 1,300 exhibitors from 33 countries/regions are on display at the same time, showing the global audience competitive raw materials and production equipment for the full production of coatings, as well as other related cutting-edge technologies and formulations.


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As a leading professional manufacturer of high-end precipitated barium sulfate in China, Hongzhi has been deeply engaged in the barium sulfate manufacturing industry for many years. In CHINACOAT 2023, Hongzhi carried zinc sulfide and several models of precipitated barium sulfate. Through the exchange of technology and industry professionals, Hongzhi not only showed its technological innovation strength, but also demonstrated its technological innovation strength. It has enhanced the brand influence of Hongzhi new materials and the cooperation opportunities with industry customers, and also provided new development ideas for helping coating enterprises to cope with industrial changes smoothly.


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At the exhibition, with excellent performance, exquisite appearance and innovative technology, Hongzhi products attracted the attention of professional customers, not only laid a solid foundation for us to further expand the market, but also help to improve Hongzhi in the industry competitiveness and influence. Fang Lifu, general manager of Yunfu Hongzhi New Materials Co., Ltd., also said in an interview with Huizheng Information at the exhibition site that in view of the overcapacity in the market, Hongzhi will better focus on developing products that can replace foreign imports, such as zinc sulfide Ambition S-10 newly developed by Hongzhi technical team.


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And according to Huizheng information, Hongzhi is one of the few professional manufacturers in the world to master high-quality pigment grade zinc sulfide production technology after SACHTLEBEN in Germany.


In addition, Fang Lifu also said that Hongzhi technical team has been committed to solving the problem of jam neck, standard foreign products, Hongzhi ones such as zinc sulfide, nano barium sulfate and other products are truly achieve "domestic substitution". The next step we will also pay more attention to the development of hydrotalcite and other high-end products.


Referring to the changes in the field of coatings this year and how about Hongzhi's respond to these changes, Fang Lifu said that the development of the coatings and ink industry in 2023 is mainly a phenomenon of overcapacity for the subdivision of barium sulfate, which leads to more intense competition inside the industry. Production and management are faced with certain challenges. For the current challenges in the market and the uncertain future, customized and innovative products are more popular with the market, Hongzhi will adhere to the road of product customization, focusing on solving painful and difficult problems for customers, to achieve win-win results. At the same time, the next important part of Hongzhi is mainly in the following aspects: First is to increase the promotion of the brand, enhance the brand influence and maximize the value of the company in the industry; Second, we must adhere to the product innovation, innovation is the foundation of enterprise development. In terms of products, Hongzhi will continue to innovate, standard foreign products of the same type, keep pace with the Times, and promote product quality increase; The third point is to improve the level of management. With the increasingly fierce market competition, if enterprises wanted to be invincible in the fierce market competition, they must constantly improve the level of enterprise management. Hongzhi would work hard in management part in the near future, so that high-end product development and product innovation management can be matched to a more refined management system.


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In the future, Hongzhi will always adhere to the development concept of "scientific and technological innovation, shaping the future", adhere to the innovation and practice! And actively keep developing new products, constantly expanding the application, continuing to deepen development to achieve more products of "domestic substitution". Hongzhi will contribute our own strength for the prosperity and development of the paint industry, together towards a better future!